Creating the Audi Sport quattro concept
Designing the Audi Sport quattro concept car took passion and creativity that was only achievable by hand. ‘The progress of design’ film highlights how each mark on the designer’s page was thoughtfully brought to life.
The challenge began in Munich, reinterpreting the original Audi Sport quattro to bring it into 2014. With a 30-year legacy, it was important to make sure its defining credentials shone through, while bringing innovative new technology on board.
The big task: transforming initial thoughts on paper into a 3D sculpture that’s both beautiful and functional. Watch the video to see the intriguing story.
Audi A8: Sees the imperceptible
When driving along unlit roads at night, it can be difficult to see pedestrians or animals ahead. Night vision assistance technology in the new Audi A8 detects heat sources ahead, using an infrared thermal imaging camera mounted in the front grill.
A live camera image is featured on the Driver Information System showing potential hazards in the car’s path, highlighted in red to alert the driver.
The all-new Audi S3 Cabriolet
Powered by a 300 PS 2.0-litre TFSI capable of 0-62mph in just 5.4 seconds, the all-new Audi S3 Cabriolet is designed to make the most of every journey: http://bit.ly/ACTContactAudiS3Cabriolet
See Top Gear’s full review of our ‘indecently quick’ new cabriolet: http://bit.ly/ACTAudiS3CabrioletTGReview
Audi A8 - Intelligent lighting technology
Our innovative new Matrix LED technology is now available on the Audi A8, anticipating and reacting constantly to light sources on the road. So it’s reassuring to know that the full-time high beam gives you bright illumination, and automatically dims sections of the headlight whenoncoming traffic approaches to avoid dazzling other drivers.
When cornering, the LEDs also intuitively brighten or dim to shift focus along the curve of the road, and help you to turn safely. These headlights give the car an unmistakable appearance during the day, and significantly reduce eye-strain when driving at night.
The new Audi TT
The third generation Audi TT is here. Firmly grounded in ideas from the first generation model launched in 1998, the newest version maintains the same unconventional approach to design, with a more refined edge.
Featuring pioneering Matrix LED technology and the new Audi virtual cockpit, there’s much more to its sharp and dramatic design than first meets the eye.
Want to know more? Click here: http://bit.ly/ATTheNewAudiTT
Audi ultra powerwall - Audi City Berlin
Germany’s first Audi City hosts the world premiere of the Audi ultra powerwall - 18 impressive, high-definition 3D display screens. Seven metres wide and two metres high, the combined resolution reaches 37 million pixels.
During the Berlinale International Film Festival, this 3D short film, starring the Audi fleet shuttle quattro, featured on the Audi ultra powerwall at Audi City Berlin.
Introducing Audi City Berlin
Berlin is the latest city to get its own innovative Audi showroom. Audi City Berlin measures 375 square meters, over two floors, and has 87 square meters of digital projection area.
Using innovative media technology, visitors can customise their car from several million options and experience it in realistic form on a 1:1 scale on ceiling-high powerwall displays. The Audi cyberstore also features a stereo 3D powerwall, which lets people experience Audi like never before using the spacial effects of 3D sound.
Audi all-LED headlights
Compared to conventional headlights, LEDs are brighter and give more contrast. What’s more, the light they emit is similar to daylight, so they’re less tiring on your eyes.
Each of our headlights features an array of LED light sources, making them more efficient than traditional halogen bulbs. What’s more, the new generation A8 features innovative front and rear sweeping indicators that alerts other drivers more clearly of your intention to turn.
Take a look at Audi all-LED headlights in action with this video: http://bit.ly/LEDTechnology