Driving isn’t all about the destination – sometimes it’s about enjoying the ride too. And with every aspect of the R8 V10 plus designed to give you feedback, it’s a car that delivers an exhilarating and immersive drive.

Download the Audi Magazine app to read more: http://bit.ly/ACTAboutAudiMagazine 

the progress of design: creating the AUDI sport quattro concept from designboom on Vimeo.

 Audi A8: Sees the imperceptible

When driving along unlit roads at night, it can be difficult to see pedestrians or animals ahead. Night vision assistance technology in the new Audi A8 detects heat sources ahead, using an infrared thermal imaging camera mounted in the front grill.

A live camera image is featured on the Driver Information System showing potential hazards in the car’s path, highlighted in red to alert the driver.
 The all-new Audi S3 Cabriolet
Powered by a 300 PS 2.0-litre TFSI capable of 0-62mph in just 5.4 seconds, the all-new Audi S3 Cabriolet is designed to make the most of every journey: http://bit.ly/ACTContactAudiS3Cabriolet
See Top Gear’s full review of our ‘indecently quick’ new cabriolet: http://bit.ly/ACTAudiS3CabrioletTGReview
Audi A8 - Intelligent lighting technology

Our innovative new Matrix LED technology is now available on the Audi A8, anticipating and reacting constantly to light sources on the road. So it’s reassuring to know that the full-time high beam gives you bright illumination, and automatically dims sections of the headlight whenoncoming traffic approaches to avoid dazzling other drivers.

When cornering, the LEDs also intuitively brighten or dim to shift focus along the curve of the road, and help you to turn safely. These headlights give the car an unmistakable appearance during the day, and significantly reduce eye-strain when driving at night.
 A preview of the new Audi TT
From a design sketch to a snow covered test course, see how we redefined a modern icon with this sneak peek of the third generation Audi TT ahead of its unveiling at Geneva Motor Show next week. Watch the video here…


Introducing Audi City Berlin

Berlin is the latest city to get its own innovative Audi showroom. Audi City Berlin measures 375 square meters, over two floors, and has 87 square meters of digital projection area.  

Using innovative media technology, visitors can customise their car from several million options and experience it in realistic form on a 1:1 scale on ceiling-high powerwall displays. The Audi cyberstore also features a stereo 3D powerwall, which lets people experience Audi like never before using the spacial effects of 3D sound.