Introducing Audi City Berlin

Berlin is the latest city to get its own innovative Audi showroom. Audi City Berlin measures 375 square meters, over two floors, and has 87 square meters of digital projection area.  


Using innovative media technology, visitors can customise their car from several million options and experience it in realistic form on a 1:1 scale on ceiling-high powerwall displays. The Audi cyberstore also features a stereo 3D powerwall, which lets people experience Audi like never before using the spacial effects of 3D sound.

Some iPhone innovation

enochliew:

iVictrolas by Matt Richmond

Constructed using vintage horns from old phonographs or radios.

Marclay’s Record Collage

Christian Marclay has explored the fusion of fine art and audio cultures, attempting to visualize sound or change it from audio format to visual formats such as sculpture, collage, installation, photography and video.  For his ‘Body Mix’ series (1991-92), he stitched together album covers into works to create strange phantasms of music and culture – such as Deutsche Grammaphon conductors with the slender legs of Tina Turner – that bring to mind SurrealistExquisite Corpses’. This transformation of musical instruments or objects to create visual puns is an essential component of Marclay’s work.

"I’m interested in the sounds that people don’t want." - Christian Marclay

Marclay began his exploration into sound and art through performances with turntables in 1979, while he was still a student. Early work includes a series of ‘Recycled Records’ (1980-86), fragmented and reassembled vinyl records that became hybrid objects that could be played, replete with abrupt leaps in tone and sound.   

Time Magazine: Top 100 most influential people of 2012

Artist’s page on White Cube website

New MacBook Pro brings together all the best features of Apple products in laptop

The new MacBook Pro is out in the world, featuring incredible screen resolution on a screen that packs over 5 million pixels into fifteen inches.  The eye-popping viewing experience is akin to the iPhone or iPad, but this is the first retina display available on a computer. Mashable has taken photos of some images side by side on an old Macbook and the new.

The downside is that software has not yet caught up with Apple’s screen innovation, so only classic Apple programs will reflect the improvements - iPhoto, Safari, Final Cut, iMovie, etc. but updates are on the way for Chrome and Kindle.

Apple has also introduced another significant but less apparent big change in computer technology.  Hard drives have been completely replaced with flash drives.  Flash drives have many benefits, they are much more durable, because there are no mechanical moving parts.  They use less battery and are much smaller, allowing computers to become thinner. Flash drives were used for the Macbook Air. They are more expensive than hard drives, but this is the first time that Apple has been able to balance the benefits with the price tag, bringing you the first fully functioning laptop without a hard drive. 

For those sonically inclined, the dual stereo speakers and double microphones sound amazing. Apple designers say that two mics are better than one for cancelling out white noise more effectively, making for a better Skype chatting and also making way for Mac OS Mountain Lion talk to type dictation software.  

NYTimes: “MacBook, a Point Shy of Perfect”

Mashable: “Retina MacBook Destroys Regular MacBook: 15 Eye-Popping Examples”

Wired: “Hands-On with the super slim MacBook Pro with retina display”