New Stage for Dance - your iPad?
2wice, a visual and performing arts journal, is going digital. But not just putting print on a screen. The dance publication is producing performance art pieces made specifically to be experienced on the iPad. Each performance is uniquely packaged in an app.
2wice Fifth Wall App from Pentagram on Vimeo.
Patsy Tarr, director of the 2wice Arts Foundation, believes dance needs to go in the direction of mobile technology. The organization chose the iPad as their vehicle of change.
“The greatest thing that digital could add is the incorporation of video,” Tarr says. “And for dance, that’s just the whole thing. Instead of describing the dance in print in writing and a photograph, we could actually just show the dance.”
2wice released the Fifth Wall app in the Apple store (99 cents). For the production of Fifth Wall, black wooden planks were nailed together to make a sturdy rectangular box, proportional to the iPad’s miniature frame. The piece was then shot within this bespoke stage to translate to the digital format. The concept of Fifth Wall was dreamed up by 2wice’s art director Abbott Miller. The dance was choreographed and performed by Jonah Bokaer.
The end result is a very interactive experience. By downloading the Fifth Wall app, iPad users can access four two-minute performances, which can be enjoyed individually or simultaneously.
The 2wice Arts Foundation is a nonprofit organization that supports the visual and performing arts. The Foundation, which began in 1989, has its headquarters in the legendary New York City Center. The work of the Foundation is to publish digital and print projects that focus on the intersection of photography, dance, design, performance, fashion, art and architecture.
Mobile Apps News: "Former print publication now produces iPad only performance art"