The Plumen 001 light bulb
The Plumen will change the way you see light bulbs forever. Not only does it have a beautifully curling design that’s unlike any other, it uses 80% less energy and lasts eight times longer than a conventional incandescent bulb. Just a few of the reasons why it won the International Design of the Year Award in 2011.

Engineered beautiful competition

Our Pinterest competition gives you the chance to create your own #design inspired board. Submit your entry and you could win an elegant Tip of the Tongue light. Remember that your board needs to take ‘Engineered Beautiful’ as its starting point and should include two pins from our board. Click here to read the full details of how to enter and see our Engineered Beautiful board: http://bit.ly/AudiPinterestCompetition

Airbnb: new community, new economy

Dream of a romantic pied a terre in the middle of the city? Want a quirky place to stay in style? Like cooking for yourself? Can’t afford a hotel? 

The images you see here are all places available to rent in BarcelonaHong KongNew York, Berlin, London for under $250 a night.

There are many reasons that someone might book a short term sublet apartment on AirBnb.  Somewhere between couch surfing and staying at a bed and breakfast, AirBnb has managed to create a new real world resource out of existing city space - apartments and houses already owned and occupied, but temporarily vacant.

The impact of this site on local urban economies has been astronomical with over 25,000 listings at the moment in 192 countries around the world.  Though the community of tenants and landlords connect online, the company is praised for creating a love for face to face relationships and mutual respect.  Lodgers can expect their host to give them tips about their favourite places in the neighbourhood and how to get around, travellers ask questions of their hosts that encourage them to see the city through new eyes.

An online community has created a bridge for a new type of international community, that shares space and information about their cities with one another.

As a company, we learned very early on that what makes collaborative consumption work, is trust.  To meet people in person, get to know them.  We opened those offices, not for marketing, not to grow the market that we already have in those cities - we actually opened them to better serve the existing hosts and travellers we have in those cities.  The more trust we can build, the better our platform and the better our marketplace will work." - Lukesic

TriplePundit: “Airbnb Builds Community, Not a Brand”

The Guardian: “Airbnb: grown up couch-surfing”

Financial Times: “Airbnb doubles bookings in half year”

The Selby is in your home

The Selby showcases the homes of creatives, showing how their environment externalizes their unique way of thinking.  From Cecelia Dean in Manhattan to Christian Louboutin in Paris to Karl Lagerfeld’s bookshelves, see how urbanites make their space home.  

This post features his favorite images over the last year. 

The Selby is in your home
The Selby showcases the homes of creatives, showing how their environment externalizes their unique way of thinking.  From Cecelia Dean in Manhattan to Christian Louboutin in Paris to Karl Lagerfeld’s bookshelves, see how urbanites make their space home.  
This post features his favorite images over the last year.