Audi exclusive - Made for You
By creating distinctive and individual details, Audi exclusive enables you to personalise your Audi without compromise, exactly how you imagined. From custom-mixed paint to seats in a combination of complementary shades, each choice is placed in your hands, then seamlessly pieced together by expert Audi craftsman.
Watch the video to see how, through uncompromising standards, Audi can produce the car of your dreams.
OpenDesk: Engineered beautiful
OpenDesk is a collection of open source furniture built for the digital generation. All designs are original pieces sourced through the creative community and made available for free download. These special designs can be used by local craftsmen, or yourself, to create something truly unique.
Find out more in this film: http://bit.ly/OpenDesk
Sedimentation Series: Engineered beautiful
At Audi, we’re passionate about the ways we can combine different materials in our cars. Hilda Hellström is just as passionate when it comes to her art - fusing alien geology with forms from the Hubble telescope. It’s something you’ll see in her Sedimentation Series.
Learn more about her unique approach in our latest video: http://youtu.be/ERjI2ee21TA
SideSeat: Engineered beautiful
Combining a desk, shelves and swivel chair, Dutch designers Makkink & Bey have created a flexible workspace in one compact workstation. It’s an innovation that creates a smoother transition between work and leisure - a flexible space to work, rest, read or write which encourages a more open and communal area for work.
This film explains how design continues to adapt to users needs, just as we continue to develop our lightweight Audi Space Frame technology for greater efficiency and performance in our cars: http://bit.ly/SideSeat
The Plumen 001 light bulb
The Plumen will change the way you see light bulbs forever. Not only does it have a beautifully curling design that’s unlike any other, it uses 80% less energy and lasts eight times longer than a conventional incandescent bulb. Just a few of the reasons why it won the International Design of the Year Award in 2011.
Crockery: Engineered beautiful
From its glazed interior to the intricate, carved exterior, Crockery is the perfect example of Engineered beautiful. Each piece in the fine bone china collection is designed and crafted by hand.
Learn exactly what inspired Lamb as he speaks to design critic Oliver Wainwright: http://bit.ly/Crockery
Natural Audi Project - the finalists
Students from the Royal College of Art teamed up with industry experts to come up with some groundbreaking Audi concepts. And from edible cars to pleated cars, influences from a range of different design disciplines were evident.
Using design elements inspired by the Audi brand, students discussed how they’ve incorporated the premium, sporty and elegant qualities into their carbon-neutral mobility concepts - a collaborative philosophy that’s shared by the Audi engineers.
You can take a look at some of the final concepts in this short video, which also includes information from some of the lecturers at the RCA: http://bit.ly/NaturalAudiProject
Engineered beautiful competition
Our Pinterest competition gives you the chance to create your own #design inspired board. Submit your entry and you could win an elegant Tip of the Tongue light.
Remember that your board needs to take ‘Engineered Beautiful’ as its starting point and should include two pins from our board. Click here to read the full details of how to enter and see our Engineered Beautiful board: http://bit.ly/AudiPinterestCompetition
The carpets represent different maps of Hutong areas in downtown Beijing. Each area is approximately one square kilometre and has a population of 30,000, marking incredibly dense living areas. Each area has been isolated and presented as an autonomous town within the big city, and is embroidered by hand with the same technique of the propaganda slogans on large fabrics used by the communist party during the seventies. Since 2009 the carpets have been shown to the Hutong dwellers, through simple street events, they are hung up on ropes, wires and threads commonly used by local Beijing residents for their clothes to dry.