Interactive Olympic Tweet Wheel
Check out the colour of the London Eye to see what Twitter feels about the Olympics!
[The team has] been commissioned to develop an intuitive algorithm to track the sentiment of British tweeters about the Olympics by EDF Energy, the official electricity supplier to London 2012, in order to create the ‘world’s first social media driven light show’, called ‘Energy of the Nation’ on the London Eye (which EDF sponsor).
If the overall sentiment is negative – the London Eye will glow purple. If it’s positive it will shine yellow and if the Twitter reaction to the Games is neutral, the wheel will emit green rays.