A Horch, of course
Horch was a car brand started right before the turn of the 19th century by August Horch. He later went on to found Audi, after he found out that Horch was already a registered brand. ”Audi” is the Latin translation of the German verb “horchen” which means “listen”. This car marks an important moment in history, made just as the first 3500 kilometers of autobahn were finished and right before WWII was in full force.
1938 Horch 853A Erdmann & Rossi Sport Cabriolet
Throughout this Tumblr we’ve been exploring ideas of networked spaces, where software melds with infrastructure or the landscape to create a new experience of space. This quirky project, Beatmap, integrates GPS, movement and techno freakout music to create geographically dictated mash-ups.
It makes the surface of the earth into a control surface. Imagine how this technology can change our experience of moving around the planet, the possibilities are only just now being explored.
Audi City open in London
Have you ever fantasised about test driving your yet-to-be-bought car through infinite space? Well, don’t expect any wind and dust, but come and visit Audi City for an exciting new way to experience the car. Using giant screens to virtually transport you out of the city, Audi City is a new showroom in London that expands limited space in the city centre through innovative use of digital technology. The concept bridges real and virtual space. Come and experience it at 74-75 Piccadilly, Mayfair London.
Natural Design by Audi & RCA
Last week, Audi gathered together a present the final designs from a group of promising Royal College of Art design students. The young designers were asked to dream up a new carbon-neutral mobility concept for the future inspired by the natural world. The ten best teams showed off their prototypes to a rapt audience, a culmination of six months of hard work and collaboration between the students and Audi experts. These models show the incredibly important prototype stage when developing new design ideas.
Audi A 0 by Edward Starkey
Functional outer scaling sites on a skeletal chassis structure. It senses other road entities through biomechanics sensors, mimicking those seen in nature. Swarm Intelligence allows road users to work together as one entity, negation some of the congestion problems of today.
Audi V-Tron by Kaori Takasu, Alei Verspoor and Ferran Mestres
The function of the wires which are attached to the doors is to create easy access. The top exterior surface of the car is a special fabric which uses electrical stimulations to open/close small eye-like holes in order to change driving modes.
Audi E-Flux by Samuel Johnson and Emma Sheldon
This concept explores the transition of air, light and sound from the surrounding environment into the vehicle’s interior space. Using this principle the E-Flux reverses the trend of vehicle design which focuses on the interior rather than the outside world. This has allowed us to explore a new design direction while keeping the core identity of an Audi.
Dolphin by Michal Vlcek
This project explores how a vehicle can alter and adapt its movement with reference to the knowledge it acquires by observing the nature around it. It pursues ‘advancement through technology’ from a diﬀerent perspective.
First hybrid wins Le Mans
On Sunday, an Audi diesel hybrid sports-prototype won the first Le Mans race. This epic race that takes place over 24 hours, traveled 3,201.18 miles over the race. Mashable called this win a “watershed event” for technology this week.
The new R18 e-tron quattro is a flyweel-based hybrid car with a turbo diesel engine. Unlike many other hybrids, the car has no battery in its system and uses diesel to power the back wheels, while a flywheel recovers braking energy and drives a motor in the front wheels. Audi is testing this system for use in consumer cars, and it is a great moment when the new technology works with flying colors under such intense conditions at Le Mans.
Le Mans is the world’s oldest active sports car race focused on endurance. It is widely known as an engineering test for the cars that test new technologies, as they must give optimum performance at lightening speeds for an incredibly long time. The race tests the ability for the car and its team to effectively manage consumables such as fuel, tires and braking materials. The driver is also tested, spending anywhere between one and four hours behind the wheel before swapping with two co-drivers.