Creating the Audi Sport quattro concept
Designing the Audi Sport quattro concept car took passion and creativity that was only achievable by hand. ‘The progress of design’ film highlights how each mark on the designer’s page was thoughtfully brought to life.
The challenge began in Munich, reinterpreting the original Audi Sport quattro to bring it into 2014. With a 30-year legacy, it was important to make sure its defining credentials shone through, while bringing innovative new technology on board.
The big task: transforming initial thoughts on paper into a 3D sculpture that’s both beautiful and functional. Watch the video to see the intriguing story.