Audi ultra powerwall - Audi City Berlin
Germany’s first Audi City hosts the world premiere of the Audi ultra powerwall - 18 impressive, high-definition 3D display screens. Seven metres wide and two metres high, the combined resolution reaches 37 million pixels.
During the Berlinale International Film Festival, this 3D short film, starring the Audi fleet shuttle quattro, featured on the Audi ultra powerwall at Audi City Berlin.
All-new Audi S3 Cabriolet to be unveiled at Geneva Motor Show
The all-new 300 PS Audi S3 Cabriolet is set to be unveiled at the Geneva Motor Show next month. With quattropermanent all-wheel-drive and S tronic transmission as standard, the newest member of the Audi A3 range accelerates from 0-62mph in 5.4 seconds. UK orders for the first ever convertible Audi S model in the premiumcompact class will be taken from April.
Xbox Kinect technology at Audi City
Technology Lead at Audi City, Amit Sood, explains how Xbox Kinect technology is now being used in store to bring each car to life.
An infrared camera senses where a customer stands. It then keeps track of their location, allowing the customer to select and confirm car options through their movements.
The chosen car can be rotated, giving you the choice to learn more about key features like the engine. Car options can also be displayed and, once selected, the car can then go on a virtual drive using the ‘Driving Scene’ feature.
Audi exclusive - Made for You
By creating distinctive and individual details, Audi exclusive enables you to personalise your Audi without compromise, exactly how you imagined. From custom-mixed paint to seats in a combination of complementary shades, each choice is placed in your hands, then seamlessly pieced together by expert Audi craftsman.
Watch the video to see how, through uncompromising standards, Audi can produce the car of your dreams.
Introducing Audi City Berlin
Berlin is the latest city to get its own innovative Audi showroom. Audi City Berlin measures 375 square meters, over two floors, and has 87 square meters of digital projection area.
Using innovative media technology, visitors can customise their car from several million options and experience it in realistic form on a 1:1 scale on ceiling-high powerwall displays. The Audi cyberstore also features a stereo 3D powerwall, which lets people experience Audi like never before using the spacial effects of 3D sound.
The new Audi S1
It’s here. The new Audi S1 has arrived. Our hotly-anticipated model with quattro all-wheel-drive will be available to order in the UK from mid-March.
With a 2.0 litre TFSI engine and a top speed of 155mph, the Audi S1 packs the performance of a sports car and the sure-footed traction of quattro all-wheel-drive. The Audi S1 takes the proven framework of the A1 premium subcompact and injects it with 231PS of power.
Find out more about the Audi S1 and the 5-door Audi S1 Sportback here: http://bit.ly/ACTAudiS1andAudiS1Sportback
Audi Feature on Waterloo Motion
Spanning six platforms, the new Waterloo Motion is the largest single indoor screen in the UK, measuring 40m x 3m. And Audi UK is the first to launch this cinematic new space in a few days’ time.
The LCD screen is located within London Waterloo station,the UK’s busiest station.
Watch the video for a sneak preview, or visit London Waterloo station from 10 - 24 February 2014 to see the first exciting Audi feature.
Digitally remastered - how digital changed design
Traditionally, the final designs of cars, and indeed any object, were hand-drawn by teams of draughtsmen, but in the 1980s CAD (computer-aided design) technology replaced that process. Since then, technologies have become more and more refined and today, even the most intricate design details can be created digitally.
Audi all-LED headlights
Compared to conventional headlights, LEDs are brighter and give more contrast. What’s more, the light they emit is similar to daylight, so they’re less tiring on your eyes.
Each of our headlights features an array of LED light sources, making them more efficient than traditional halogen bulbs. What’s more, the new generation A8 features innovative front and rear sweeping indicators that alerts other drivers more clearly of your intention to turn.
Take a look at Audi all-LED headlights in action with this video: http://bit.ly/LEDTechnology