A Horch, of course
Horch was a car brand started right before the turn of the 19th century by August Horch. He later went on to found Audi, after he found out that Horch was already a registered brand. ”Audi” is the Latin translation of the German verb “horchen” which means “listen”. This car marks an important moment in history, made just as the first 3500 kilometers of autobahn were finished and right before WWII was in full force.
1938 Horch 853A Erdmann & Rossi Sport Cabriolet
Thomas Demand Autobahn
“Photographs can seem convincingly real or strangely artificial. The work of German photographer Thomas Demand achieves a disquieting balance between the two. Born in 1964, Demand began as a sculptor and took up photography to record his ephemeral paper constructions. In 1993 he turned the tables, henceforth making constructions for the sole purpose of photographing them. Demand begins with a preexisting image culled from the media, usually of a political event, which he translates into a life-size model made of colored paper and cardboard. His handcrafted facsimiles of architectural spaces and natural environments are built in the image of other images. Thus, his photographs are triply removed from the scenes or objects they purport to depict. Once they have been photographed, the models are destroyed.” - MOMA
Thomas Demand - Brenner Autobahn
The carpets represent different maps of Hutong areas in downtown Beijing. Each area is approximately one square kilometre and has a population of 30,000, marking incredibly dense living areas. Each area has been isolated and presented as an autonomous town within the big city, and is embroidered by hand with the same technique of the propaganda slogans on large fabrics used by the communist party during the seventies. Since 2009 the carpets have been shown to the Hutong dwellers, through simple street events, they are hung up on ropes, wires and threads commonly used by local Beijing residents for their clothes to dry.
Interactive Olympic Tweet Wheel
Check out the colour of the London Eye to see what Twitter feels about the Olympics!
[The team has] been commissioned to develop an intuitive algorithm to track the sentiment of British tweeters about the Olympics by EDF Energy, the official electricity supplier to London 2012, in order to create the ‘world’s first social media driven light show’, called ‘Energy of the Nation’ on the London Eye (which EDF sponsor).
If the overall sentiment is negative – the London Eye will glow purple. If it’s positive it will shine yellow and if the Twitter reaction to the Games is neutral, the wheel will emit green rays.
“This Gravity Bike built by Jeff Tiedeken can reach high speeds when going downhill due to its lightweight design and lack of features like a chain and pedals. The seat is fitted over the rear wheel, and the bike has a low profile, allowing the rider to position themselves like they would on a motorbike.
The minimalistic design features elegant curves, 26-inch Crossmax Lefty wheels, Avid Elixr hydraulic disc brakes and motorbike-style footpeg struts. The bike has reached speeds of 50 mph and is said to have the potential to achieve up to 70 mph.” - PSFK