Debunking the myth of innovation
Tim Brown starts his talk with having everyone draw their neighbour in 30 seconds. Immediately after the time is up, there is a murmur of giggles and apologies in the crowd. Brown points out that Bob McKim, a creativity researcher from Stanford University, says that this always happens with adults, because “we fear the judgements of our peers.” This fear causes us to be conservative in our thinking. This talk goes on to advocate for the deep relationship between playfulness and creative ideas.
Brown is the CEO of IDEO, credited with designing everything such as a community pharmacy at Walgreen’s to the end to end experience of Virgin Atlantic. His 2009 book, Change By Design, is a pivotal book that debunks that myth that innovation hurtles forth, fully formed from the brain of a genius. Instead, he outlines the processes that designers use in order to rigorously facilitate innovation.
“As more of our basic needs are met, we increasingly expect sophisticated experiences that are emotionally satisfying and meaningful. These experiences will not be in simple products. They will be complex combinations of products, services, spaces and information. They will be the ways we get educated, the ways we are entertained, the ways we sat healthy, the ways we share and communicate. Design thinking is a tool for imagining these experiences as well as giving them a desirable form.” - Tim Brown, 2008














